An honest answer · updated July 2026
Do I need a website if I have a Facebook page?
We sell websites, so you already know which way we’re supposed to answer. The truthful version is more useful: a Facebook page is a genuinely good thing to have, some businesses really don’t need anything more, and the two do completely different jobs. Here’s how to tell which side of that line you’re on.
What your Facebook page is genuinely good at
Keep it. None of what follows is an argument for deleting it — it does three things a website simply can’t:
Staying in front of people who already like you
Past customers see your posts without looking for you. That's genuinely valuable, and a website can't do it — nobody visits a website for fun.
Proof you're a real, active business
Recent photos, replies to comments, a few reviews. Someone checking you out can see you're still trading and that real people deal with you.
Costing nothing and taking five minutes
It's free, you already have it, and posting a photo from a job takes a minute. Nothing here argues for deleting it.
Four things it can’t do for you
1. You don't own it
The page isn't yours in any meaningful sense. Accounts get hacked, pages get flagged by automated systems, and appeals go to a form rather than a person. Business owners lose pages they've built for years — sometimes for a rule they didn't know existed. Everything you've posted, every review, every follower: gone, with no way to move it somewhere else. A website you own can't be taken away by someone else's policy.
2. It's not what people search
When someone needs a plumber at 9pm, they type "plumber near me" into Google — not into Facebook's search box. Google shows websites, map listings, and business profiles. A Facebook page rarely competes for those searches, so the people looking for exactly what you sell, right now, mostly never see it.
3. It isn't built to win a decision
A website answers the questions that turn a browser into a caller: what exactly do you do, what areas do you cover, what does the process look like, why should I trust you with this. A Facebook page shows your last few posts — and next to them, ads and links to other businesses, including competitors. You're renting a room with someone else's furniture in it.
4. It quietly caps the size of job you get asked about
For a $40 haircut, a Facebook page is fine. For a roof, a kitchen, a bathroom, a commercial contract — people spending real money look for a real website, and its absence gets read as "small" or "just starting out." That may be unfair, but it's how the decision actually gets made.
Different jobs, side by side
| Facebook page | Your own website | |
|---|---|---|
| Who it reaches | People who already follow you | Strangers searching for what you sell |
| Found on Google | Rarely for local service searches | That's the whole point |
| Who controls it | Facebook's rules and layout | You |
| If the account is lost | Everything goes with it | Unaffected |
| Competitors on the page | Ads and suggested pages, yes | None |
| Explaining services and areas | A few posts, quickly buried | A page for each, permanently |
| Cost | Free | $99/month with us; more elsewhere |
| Best at | Keeping existing customers warm | Winning new ones |
When a Facebook page really is enough
Genuinely — if most of these describe you, save your money. We’d rather tell you that than sell you something you don’t need:
- Essentially all your work comes from referrals and repeat customers, and you're comfortably as busy as you want to be.
- Your customers are a genuine community that lives on Facebook — a neighborhood group, a club, a following you built there personally.
- What you sell is low-cost and impulsive, decided in a scroll rather than researched.
- You're testing whether the business works at all, and you're not ready to commit to anything monthly.
The short answer
If you want more of the customers you already have, your Facebook page is doing that job and a website won’t replace it.
If you want customers who don’t know you yet — the ones typing your trade and your town into Google tonight — that is a different job, and a Facebook page was never built to do it.
Most owners we talk to want the second thing. The good news is it isn’t either/or: keep posting on Facebook, and let a website catch the people searching. The two feed each other — your page gives newcomers proof you’re real, and your site gives them somewhere to decide.
See what yours would look like — before deciding
Answer a few questions about your business and our design team builds the whole thing — copy, design, photos, and the local SEO that gets you found. You see it finished before you pay anything. If it doesn’t look worth it next to your Facebook page, close the tab. $99/month, everything included.
See my website first →More: What a small business website really costs · Can customers find you on Google? (free checklist)